Forecasts
The portal forecasts your expected call volume for the coming days based on your historical pattern. Use this for staffing decisions and to set expectations with your team.
Where to find the forecast
Two places:
- As a widget on your Dashboard (opens in a new tab), summarized.
- As a dedicated view by clicking through from the Dashboard widget.
What it shows
The forecast view shows:
- Expected call count per day for the next several days
- A confidence band indicating how certain the forecast is — narrower band means historical pattern is consistent, wider band means more variance
- A comparison to actual volume on equivalent past days (e.g., last Tuesday vs. this Tuesday's forecast)
Time windows
You can switch the forecast between 1d (next day breakdown by hour) and 1w (next 7 days). Pick whichever matches the planning horizon you care about.
How the forecast is calculated
The forecast looks at your call volume history — typically the last several weeks — and projects forward using day-of-week patterns and recent trend. It's automatic, per company, and updates daily.
When the forecast is wrong
Forecasts are statistical predictions, not guarantees. They're typically most accurate for stable, established companies and least accurate for:
- Brand-new companies with limited history
- Companies that just changed their advertising spend
- Holiday weeks
- Companies in seasonal trades during their off-peak
If your actual volume regularly diverges from the forecast in a consistent direction, the Call Spike detector picks that up and alerts admins so the model can be re-tuned.
Acting on the forecast
| Forecast says | Action |
|---|---|
| Volume up 30%+ vs normal | Brief your dispatch team, ensure capacity |
| Volume down 30%+ vs normal | Check if your ads are still running; alert sales |
| Big confidence band | Forecast is uncertain — staff for upside |
| Steady, narrow band | Plan as usual |
Next
- Notifications — how spike alerts get to you
- Call Spikes (admin) — investigating anomalies